Winners

Past Winners

Past winners:    2016 / 2015   /  2014  /  2013   /  2012   /  2011   /  2010   /  2009   /  2008   /  2007  /  2006  /  2005

 

2017 Winners

Arts & Culture

• Gold: Sun Life Financial Musical Instrument Lending Library Program
• Award of Distinction: Scotiabank Giller Prize 

Best New Initiative

• Gold: RBC Training Ground
• Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport

Best New Innovation

• Gold: Canadian Tire's Red Door to Rio Activation

Cause

• Gold: BMO Walk So Kids Can Talk
• Award of Distinction: Sun Life teams up with Nick Jonas, Beyond Type 1 and the Canadian Diabetes Association - Diabetes Awareness 

Events & Festivals

• Gold: Bud Light at Bud Light Digital Dreams 2016
• Award of Distinction: Rogers Hometown Hockey

Media

• Gold: Two Oceans Wine Sponsors The Bachelorette Canada 
• Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey

Sports

• Gold: BMO NBA All-Stars Sponsorship
• Award of Distinction: Sport Chek Olympic Partnership 
• Award of Distinction: LG Electronics Canada Inc.. & Toronto Raptor Cory Joseph

Sustained Success

• Gold: Scotiabank Giller Prize
• Award of Distinction: RBC 2016 Olympic Campaign

Best In Show

• RBC Training Ground

Agency of the Year 

• S&E Sponsorship Group

Property of the Year 

• Toronto Raptors 

Hall of Fame Individual 

• Brian Cooper

 

2016 Winners

Arts & Culture

• Gold: Sun Life Financial's Musical Instrument Donation Drive & Individual Monetary Donation Matching Program in Support of the Sarah McLachlan School of Music

Best New Initiative

• Gold: Dairy Farmers of Canada Fuelling Women Champions

Best New Innovation

• Gold: Sun Life Financial's Parcours Simplement BrilliantHome Economics Program at ExpoQuébec

Cause

• Gold: SickKids Foundation Murdoch Mysteries Partnership
• Award of Distinction: Visa Checkout Movember Hockey Tools

Events & Festivals

• Gold: Ford Canada's Sponsorship of TIFF

French

• Gold: Canadian Tire and Montreal Canadiens Red vs. White Scrimmage
• Award Distinction: Telus and Opération Enfant Soleil

Media

• Gold: CIBC's Toronto 2015 Pan Am/Parapan Am Games Broadcast

Small Budget

• Gold: Sun Life Financial's Kids In Gear Program in Partnership with the Kitchener Rangers

Sports

• Gold: Sport Chek #MyNorth Campaign

Sustained Success

• Gold: A&W Canada Cruisin' to End MS

Best In Show

• Gold: Ford Canada's Sponsorship of TIFF

Hall of Fame

• Canadian Breast Cancer Foundation's CIBC Run for the Cure

 

2015 Winners

(back to top)

Sports

• Gold: Canadian Tire Olympic Partnership
• Distinction: Nissan Canada Back in the Game

Arts & Culture

• Gold: Sun Life Financial's Making the Arts More Accessible Program and Partnership with the Sarah McLachlan School of Music
• Distinction: World MasterCard Fashion Week

Cause

• Gold: CIBC Run for the Cure
• Distinction: RBC Run for the Kids

Media

• Gold: Mondelez Pride & Joy
• Distinction:
  • Scotiabank and CTV’s The Amazing Race Canada
  • Sears Back to School

Events & Festivals

• Gold: Bud Light: George Street Festival
• Distinction: GMC Sierra ProShot

Sustained Success

• Gold: Scotiabank Giller Prize
• Distinction: National Bank and Tennis Canada

French

• Gold: Ford Rising Star
• Distinction: Canadian Tire Red vs White Scrimmage

Best New Initiative

• Gold: Clara’s Big Ride for Bell Let’s Talk

Best New Innovation

• Gold: Osheaga Play Powered by Xbox One
• Distinction: TD Music Access

Best In Show

• Gold: Clara’s Big Ride for Bell Let’s Talk

Hall of Fame

• Scotiabank Community Hockey Sponsorship Program
• Scotiabank Hockey Day in Canada

 

2014 Winners

(back to top)

Arts & Entertainment

• Gold: Scotiabank Watermark
• Distinction: Nokia All Access

Cause/Non-Profit

• Gold: Scotiabank Community Hockey
• Distinction: Excel-erate the Cure

Festivals

• Gold:Chevrolet and Osheaga
• Distinction: Scotiabank Nuit Blanche

French

• Gold: Rogers Cup Montreal Like Never Before

Small Budget

• Gold: Lait au Chocolat
• Distinction: Western Direct Insurance

Sports

• Gold: Scotiabank Hockey Day in Canada
• Distinction:
  • TFC and Budweiser Elevate the Fan Experience
  • Kraft Hockey Goes On

Sustained Success

• Gold: BMO Team of the Week
• Distinction: Scotiabank Giller Prize

Best in Show

• Scotiabank Community Hockey

Hall of Fame

• Kraft Hockeyville
• Purolator Tackle Hunger

 

2013 Winners

(back to top)

Arts & Entertaiment

• Gold: Honda Celebration of Light
• Distinction: TD - Scotiabank Giller Prize

Cause/Non-Profit

• Gold: Ford Celebrity Face-Off for Charity
• Distinction: CN Miracle Match - CN Canadian Women's Open

Media

• Gold: Scotiabank Hockey Day in Canada
• Distinction: Kraft Celebration Tour

Small Budget

• Gold: RBC Play Hockey Charity Challenge
• Distinction: Samsung PowerFoam - Sponsorship of Tough Mudder Toronto

Special Interest

• Gold: Captain Morgan 2012 Tall Ships Sponsorship
• Distinction: BMO Calgary Stampede

Sports

• Gold: Budweiser, 2011/12 Season Activation, Winnipeg Jets
• Distinction: Canadian Tire NHL Jr. Skills Competition and Dove Men+Care Made for Men

Sustained Success

• Gold: BMO Local Soccer Clubs Program

Best in Show

• Budweiser, 2011/12 Season Activation, Winnipeg Jets

 

2012 Winners

(back to top)

Sports

• Best of Show/Gold: Chevrolet Hockey Helmet Program
  Contributing Team Members
  Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites
• Distinction: BMO Team of the Week
  Contributing Team Members
  BMO: Sandy Bourne, Sue Bundy, Brian MacPherson, Amanda Moss
  TrojanOne: Mark Harrison

Arts & Entertainment

• Gold/Marilyn Michener Excellence in Arts  & Entertainment Award: CIBC IIFA Sponsorship
  Contributing Team Members
  CIBC: Monique Giroux, Sean Beharry, Fahra Murad
  Fuse Marketing: Laura Fisher, Dee Thompson
• Distinction: TD: Scotiabank Nuit Blanche
  Contributing Team Members
  Scotiabank: Matthew Coorsh, Joan Burgess
  City of Toronto: Michael Brown, Allan Olexson, Julian Sleath
  Capital C: Jason West, Angela Lowe, Steve Di Lorenzo

Cause

• Gold: Rickard’s is a Proud Partner of Movember Canada
  Contributing Team Members
  Kristi Knowles, Aaron Bilyea, Darren Quinton, Jodi Jahnke, Andy Gervais, Julie Sanchez
• Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
  Contributing Team Members
  CIBC: Angela Sarino, Sandy Watt, Melissa Robertson

Media Sponsorship

• Gold: Scotiabank Hockey Day in Canada
  Contributing Team Members
  Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Nelson Lanza, Amber King
  CBC: Joel Darling, Mike Dodson, Mark Santone, Melina Carvaglia, Michela Geronimo
  PHD: Pamela Hill, Christina Laczka
  S&E Sponsorship Group: Matthew Logue, Cori Woolley
• Distinction: Kraft Celebration Tour
  Contributing Team Members
  Kraft Canada: Julian Franklin, Lindsay Rogers
  MacLaren Momentum
  TSN

Small Budget

• Gold: Read to Bet with Mise-o-jeu!
  Contributing Team Members
  Frances Dumais, Simon Cazelais, Virginie Robert de Massy, Guylaine Marchand
• Distinction: TD Festival of South Asia
  TD: Eunice Chen, Al Ramsay, Scott Mullin
  Armstrong Partnership: Jaime Shulman
  Festival of South Asia: Sue Graham-Nutter

Special Interest

• Gold: BMO Calgary Stampede
  Contributing Team Members
  BMO Financial Group: Sue Bundy, Kelly Alguire, Meghan Rogers, Shelagh McGrann, Susan Levedag
  Calgary Stampede
• Distinction: À Table avec Metro
  Contributing Team Members
  Metro: Marc Giroux, Jean-Francois Couture, Sophie Gadbois, Vanessa Janyk
  Bleublancrouge: Simon Cazelais, Virginie Robert de Massy

Business to  Business

• Distinction: IBM “Business 2 Business”
  Contributing Team Members
  IBM: Melinda Kretz, Jo Ann Ely
  MLSE: Matt Godin, Stephanie Hill

Sustained Success

• Gold: Scotiabank Community Hockey Sponsorship Program
  Contributing Team Members
  Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Amber King
  Carlson Marketing: Michael Stean
• Distinction: Kraft Hockeyville
  Contributing Team Members
  Kraft Canada: Julian Franklin, Lindsay Rogers
  MacLaren Momentum
  CBC
  NHL and NHLPA

Best in Show

• Chevrolet Hockey Helmet Program
  Contributing Team Members
  Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites

 

2011 Winners

(back to top)

2010 Vancouver Olympic Winter Games & Paralympic Winter Games

• Best of Show/Gold: How RONA Clinched Top 5 on the Corporate Reputation List
• Distinction: RBC – 2010 Olympic Torch Relay Campaign
• Distinction: Wrigley Canada – C.H.E.W. to Win

Arts & Entertainment

• Gold/Marilyn Michener Excellence in Arts & Entertainment Award: Scotiabank Nuit Blanche
• Distinction: TD: The Bank of Music

Cause

• Distinction: Pepsi Refresh Project – CFL Challenge
• Distinction: Purolator Tackle Hunger

Media Sponsorship

• Gold: Mortgage – Laurentian Bank of Canada
• Distinction: Ford Fiesta and CBC – Being Erica

Small Budget

• Distinction: Lotto-Max – Making the Brand Promise Reality

Special Interest

• Gold: BMO Power of Blue
• Distinction: TD's Diversity Portfolio and the GLBT Community

Sports

• Distinction: Coca-Cola Zero Fans First Game
• Distinction: STM Sponsorship of the Rogers Cup

Sustained Success

• Gold: Kraft Hockeyville 2010
• Distinction: Scotiabank SCENE

Best in Show

• How RONA Clinched Top 5 on the Corporate Reputation List

2010 Winners

(back to top)

Best of Show

• Kraft Hockeyville 2009

Arts & Entertainment

• Gold: LOLA Festival

Cause

• Gold: Becel Love Your Heart Benefit Concert
• Distinction: The Rona - Vancouver 2010 Fabrication Shop

Media Sponsorship

• Gold: TD Canada Trust First-Timer Mondays on HGTV
• Distinction: Get Comfortable with TD Canada Trust on CBC TV

Special Interest

• Gold: Rowenta Sponsorship of LG Fashion Week

Sports

• Gold: Kraft Hockeyville
• Gold: Pepsi/Hockey Canada "Join the Cheer" Program
• Distinction : The Pepsi Max Grey Cup Halftime Show "Name Your Playlist"

Sustained Success

• Gold: Kraft Hockeyville 2009
• Distinction: The Canadian Breast Cancer Foundation CIBC Run for the Cure

2009 Winners

(back to top)

Best of Show

• Best of Show - Unibroue and Quebec City's 400th Anniversary

Arts & Entertainment

• Gold: Cadillac and the Toronto Film Festival

Cause

• Gold: Campbell Company and Help Hunger Disappear
• Distinction: CN Miracle Match

Media Sponsorship

• Gold: Becel and the Heart & Stroke Foundation

Small Budget

• Distinction: Corona Light's Sponsorship of RCGA's Golf Fore the Cure

Special Interest

• Gold: Unibroue and Quebec City's 400th Anniversary

Sports

• Gold: Coca-Cola Zero Fans First Game
• Distinction: Kraft Hockeyville
• Distinction 2: Scotiabank Toronto Waterfront Marathon

Sustained Success

• Gold: Kraft Hockeyville
• Distinction: Bell Canada's 2008 TIFF Sponsorship Program

2008 Winners

(back to top)

A&E

• Award of Distinction: Scotiabank Giller Prize
• Marilyn Michener Excellence in Arts & Entertainment Award (Gold Award): Levi's 'Best Impressions' Program

Media Sponsorship

• Award of Distinction: Nintendo Integration - Are You Smarter Than A Canadian 5th Grader? (Nintendo of Canada, CanWest Global)
• Gold Award & Best of Show: L'Oréal Fashion Week

Small Budget

• Award of Distinction: 'Know-How' NHL Coaching Workshops (The Home Depot, National Hockey League Coaches' Association)

Special Interest

• Gold Award: SCENE - Scotiabank & Cineplex Entertainment Partnership

Sports

• Gold Award: Bring Home The Stanley Cup (PepsiCo Canada, National Hockey League, NHL Players' Association)
'
• Gold Award: Campbell's Chunky Tailgate With the Pros (Campbell Company of Canada, Canadian Football League)

Sustained Success

• Award of Distinction: Purolator Tackle Hunger (Purolator Canada, Canadian Football League)
• Gold Award: General Motors of Canada & the Calgary Stampede

Best in Show

• L'Oreal Fashion Week

2007 Winners

(back to top)

Arts & Entertainment

• Marilyn Michener Excellence in Arts & Entertainment Award: Bell Festival Access Program
  Click here to see the video
• Award of Distinction: TD Canada Trust – l'Heure de Gloire
  Click here to see the video

Sports

• Gold Award: Kraft Hockeyville 2006
  Click here to see the video
• Award of Distinction: Bell Canada – Torino 2006 Olympic Games
  Click here to see the video

Small Budget

• Gold Award: Westgate Honda – Mustang Athletics Partnership
  Click here to see the video
• Award of Distinction: Saab Canada – Fluid Living
  Click here to see the video

Special Interest

• Gold Award: Toyota Never Quit Awards Program
  Click here to see the video
• Award of Distinction: Canadian Tourism Commission – The Pond at Bryant Park
  Click here to see the video

Sustained Success

• Gold Award: The General Motors of Canada Sponsorship of Toronto Blue Jays
  Click here to see the video
• Gold Award: Purolator Tackle Hunger
  Click here to see the video
• Award of Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
  Click here to see the video

Best Of Show

• Kraft Hockeyville 2006
  Click here to see the video

2006 Winners

(back to top)

Arts & Entertainment

• Marilyn Michener Excellence in Arts & Entertainment Award*: Procter & Gamble – Star Académie (*Named in honour of Marilyn Michener, a co-founder of the Sponsorship Marketing Council Canada.)
  Click here to see the video
• Award of Distinction - Bell Canada – Tout le monde en parle
  Click here to see the video
• Award of Distinction - TD Canada Trust Music Platform
  Click here to see the video

Sports

• Gold Award - Degree For Men – Degree Poker Championship
  Click here to see the video
• Award of Distinction - Nestlé Häagen-Dazs – Rogers Cup
  Click here to see the video

Cause

• Gold Award - Purolator Tackle Hunger Program
  Click here to see the video
• Award of Distinction - Canadian Breast Cancer Foundation CIBC Run for the Cure
  Click here to see the video

Special Interest

• Award of Distinction - Saab Canada – Dine & Drive at Deerhurst Resort
  Click here to see the video
• Award of Distinction - Chevrolet Truck Initiatives – ExpoQuébec & St-Tite Western Festival
  Click here to see the video

Best Of Show

• Purolator Tackle Hunger Program
  Click here to see the video

2005 Winners

(back to top)

Arts & Entertainment

• Gold Award - Canadian Imperial Bank of Commerce/Cirque du Soleil
  Click here to see the video
• Award of Distinction - Saab Canada/PowerPlant Contemporary Art Gallery
  Click here to see the video

Sports

• Gold Award - Bell Canada/Canadian Olympic Committee and the Canadian Olympic Team
  Click here to see the video
• Award of Distinction - Gatorade/The 2004 World Cup of Hockey
  Click here to see the video

Cause

• Gold Award - Canadian Breast Cancer Foundation CIBC Run for the Cure
  Click here to see the video

Special Interest

• Gold Award - General Motors of Canada-Chevrolet/ExpoQuébec
  Click here to see the video

Best Of Show

• Canadian Breast Cancer Foundation CIBC Run for the Cure
  Click here to see the video