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Mentorship Program



About the Program

Activate Your Sponsorship Career with SMCC! The SMCC Mentorship Program will match leaders in Canada's sponsorship community with emerging business professionals to inspire and enable them to become the sponsorship leaders of tomorrow.

Successful mentee candidates will have the opportunity to interact with mentors, both informally and at SMCC organized events.

Interested in participating in the 2018 program? SMCC will be launching the third year of the program in January 2018. Stay tuned for details on the application process! 

Our Mentees

Announcing the 2017 Mentees! These talented and ambitious sponsorship marketing professionals were chosen from amongst 90 applicants due to their passion for the industry, relevant experience and potential for career growth and professional development. We wish all the 2017 Mentees the best as they begin their year-long journey of professional development alongside the experienced and enthusiastic 2017 Mentors.


This year's Mentees are:

  • Liz Aldous, Corporate Engagement Manager, JDRF Canada
  • Brenden Anderson, Coordinator, Business Development and Partnerships, Hockey Canada
  • Artsy Biba, Account Executive, MKTG Canada
  • Shauna Bookal, Campus Recreation & Facility Coordinator, Athletics and Recreation, Centennial College
  • Jessica Byrne, Client Service Manager, Corporate Partnerships, Hamilton Tiger-Cats
  • Kailey Chappell, Brand Communications Manager, Licensed & Partnerships, adidas
  • Leanne Curlew, Account Coordinator, Corporate Partnerships, Canadian Football League
  • Lauren Duffy, Manager, Sponsorships, Scotiabank
  • Tyla Flexman, Global Partnerships, MLSE
  • Colette Goh, Coordinator, Client Strategy, TORQUE Strategies
  • Tiffany Gordon, Manager of Corporate Partnerships, CHL Properties, Canadian Controlled Media Communications (CCMC)
  • Morgan-Leigh Hearty, Development Officer, Corporate Partnerships, Harbourfront Centre
  • Janet Hutzul, Manager, Partnership Marketing, TELUS
  • Devin Jenkins, Coordinator, Marketing Partnerships, Canadian Olympic Committee
  • Stephanie Knowles, Account Manager, T1
  • Erin Koester, Account Executive, T1
  • Rob Kraszewski, Manager, Corporate Partnerships, TIFF
  • Caitlin Leavitt, Sponsorship & Events Account Coordinator, Publicis
  • Darren MacKay,Senior Account Executive, Premium Hospitality, Canucks Sports & Entertainment (CSE)
  • Kaleigh MacMaster, Marketing Specialist, Brand Governance BMO Financial Group
  • Liza Marner, Coordinator, Global Partnerships, MLSE
  • Devon Montemurro, Corporate Sponsorship Coordinator, Multiple Sclerosis Society of Canada
  • Jennifer Monuk, Senior Advisor, Corporate Events, Canadian Tire Corporation
  • Dan Popowich, Sponsorship Coordinator, Sponsorship Canada
  • Sean Reczulski, Development Manager, Movember Foundation
  • Katerina Rydlova, Coordinator, Marketing & Partnerships, SESQUI Inc.
  • Rebecca Siddall , Manager, Corporate Partnerships, CHL Properties
  • Matthew Soteroff, Account Manager, MKTG Canada
  • Justin Tan, Sport Partnerships Advisor, Canadian Tire Corporation
  • Adam Tinker, Coordinator, Sports & Entertainment Partnerships, Molson Coors Canada
  • Samantha Unitas, Account Coordinator, Mosaic North America
  • Marijke Vandergrift, Manager, Sponsorship & Cause Marketing, SickKids Foundation
  • Roberta Weisbrot, Marketing Project Manager, Diabetes Canada
  • Monica Whiteley, Coordinator, Client Strategy, TORQUE Strategies
  • Kelsey Wolff, Consultant, Hockey Sponsorship, Scotiabank
  • Kurtis Wong, Assistant Brand Manager – Starburst, Lifesavers, Seasonal, Wrigley Canada
  • Jessica Wortzman, Senior Manager, Member and Sponsor Engagement, Toronto Region Board of Trade


Our Mentors

Announcing the 2017 Activate Mentorship Program mentors! This year we have an outstanding lineup of successful sponsorship marketing professionals who are eager to pass on their wisdom to the next generation of industry leaders.


This year’s Mentors are:

  • Phil Adams, Director, Corporate Partnerships, Vancouver Whitecaps
  • Matt Afinec, Executive Vice President, Business Operations, Hamilton Tiger-Cats
  • Dan Alvo, Director, Wrigley Canada
  • Chris Armstrong, Executive Vice President, Wasserman
  • Anthony Attard, Vice President, Integrated Sports Sales, Rogers Sportsnet
  • Joanne Bull, Head of Canadian Sponsorship, TD Bank Group
  • Ryan Bullock, Vice President,  Marketing, Keg Restaurants Limited
  • Susan Bundy, Director, Corporate Partnerships, Strategic Partnerships, and Planning, BMO Financial Group
  • Nathalie Cook, President, Cimoroni & Company
  • Desiree Creed, Director of Partnerships & Sponsorships, The Institute of Communication Agencies (ICA)
  • Jeff Deline, VP, Global Partnerships, Maple Leaf Sports & Entertainment
  • Mark Ditmars, Vice President, Corporate Partnerships and Luxury Suites, Toronto Blue Jays
  • Francis Dumais, Co-founder & Partner, Elevent
  • Sam Galet, SVP and Managing Director, Canada, IMG/WME
  • Monique Giroux, VP, Sponsorship Marketing & Strategic Partnerships, CIBC
  • Bart Given, Managing Director & Chief Innovator, TORQUE Strategies
  • Dana Gladstone, VP, Business Development and Partnerships, Hockey Canada
  • Derek Gross, Senior Director, Corporate Sponsorships, IMG
  • Mark Harrison, President & CEO, T1
  • Dan Hunter, Partner, IMI International
  • Paul  Joliat, Assistant VP, Philanthropy & Sponsorships, Sun Life Financial
  • Chethan  Lakshman, VP, Communications & Public Relations, Shaw Communications
  • Mark Lemmon, Chief Commercial and Marketing Officer, Rubgy Canada
  • Matt  Lewis, President, Momentum Worldwide
  • Steven  Lewis, Co-Founder & President, XMC
  • Matt Logue, Executive VP, COO, Partner, MKTG
  • Peri Luel, Co-Founder & CEO, XMC
  • Dan MacKenzie, VP & Managing Director, NBA Canada
  • Steve Marshman, Executive VP, Wasserman Media Group
  • Tyler Mazereeuw, VP, Corporate Partnerships, Canadian Football League
  • Matt McGlynn, VP, Brand Marketing, RBC Royal Bank
  • Kyle McMann, Group VP, Integrated Sales, NHL Enterprises
  • Lisa Munro, Senior Director of Corporate Partnerships, Edmonton Oilers Hockey Club
  • Michael Rossi, President, adidas Group Canada
  • Jacqueline Ryan, Vice President, Sponsorship and Philanthropy, Scotiabank
  • Hari Sihvo, Director, Strategic Partnerships, Molson Coors Canada
  • Rob Swann, Chief Commercial Officer, Tennis Canada
  • Alyson Walker, Vice President, Brand Partnership, Bell Media
  • Brenda Woods, Head of Marketing, Visa Canada

Due to our growing number of passionate mentors, we have extended the application deadline to February 28 in order to accommodate more potential mentees looking to grow and develop their skills in sponsorship marketing.

Interested in meeting and potentially being mentored by one of the accomplished professionals on this year’s roster? Apply now! Only a select number of applicants will be invited to participate in this prestigious mentorship program. You won’t want to miss this life-changing opportunity!

How to Apply

To Qualify you:

  • Must have minimum one year experience in the industry or other business-related role;
  • Must identify as a high-potential employee;
  • Must provide an employer reference;
  • Must submit a paragraph on why they would like to be in the program by Friday, February 3, 2017;
  • Must be passionate about Sponsorship Marketing!

There will be a $25 non-refundable administrative fee for your application. The full program fee for selected mentees is $125 for members and $150 for non-members to be paid upon selection. 

Deadline to submit applications is Tuesday, February 28, 2017. The formal program launch will be April 2017.