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Mentorship Program


About the Program

Activate your sponsorship career with SMCC! The SMCC Activate! Mentorship Program matches leaders in Canada's sponsorship community with emerging business professionals to inspire and enable them to become the sponsorship leaders of tomorrow.

Successful mentee candidates have the opportunity to interact with mentors, both informally and at SMCC organized events.

Check out the impressive list of mentors participating in SMCC’s 2020 Activate! Mentorship Program here. SMCC has secured a diverse group of mentors from properties, brands and agencies that are passionate about inspiring the sponsorship leaders of tomorrow.


The mentorship program requires in-person communication and for selected mentees and mentors to participate in an in-person matching event, which was to be held in April. However, SMCC aims to limit the spread of this virus, and to accommodate those who are facing current and anticipated restrictions prohibiting their attendance at the matching event. 

We greatly value your support and we hope you still would like to be considered for the 2020 program, which will launch at a later date. We will continue monitoring the situation and announce the new launch date once more information is released.

2020 Activate! Mentorship Cohort


2019 Activate! Mentorship Cohort
2019 Mentee Cohort

!!2019 Mentor Cohort (May 17)


2018 Activate! Mentorship Cohort


2018 Activate!


2017 Activate! Mentorship Cohort