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SMCC Toronto December Breakfast Forum - The Many Genres of Music Partnerships


SMCC Toronto December Breakfast Forum - The Many Genres of Music Partnerships

8:00 AM, December 11, 2019

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The_Basics_-_Toronto.png THE BASICS
  Date: Wednesday, December 11, 2019
Time: 8:00 AM - 10:00 AM ET
Location: Real Sports Bar & Grill [map]
The_Details_-_Toronto.png  THE DETAILS

While music festivals have been a major catalyst for the steep rise in music sponsorship spend, there are a multitude of other ways that brands are taking advantage of to tap into this major consumer passion point.

We’ll drop the needle on the record with the Market Watch presented by David Bakula, SVP, Global Product Leadership and Industry Insights, Nielsen Music. David will walk us through the Canadian findings of their Music 360 report with insights on what consumers want when brands engage through music, and how the current and future trends around music consumption indicate a stable & viable music market now and for the foreseeable future. He’ll also share a few favourite examples of who’s hitting all the right notes and what it looks like to be a bit out of key.

After the Market Watch, Nick Hodge, Vice President of Feldman Entertainment Partnerships, will moderate a panel discussion speaking to key learnings from a diverse group of cutting edge marketers representing many sides of the business.

We’ll hear from Adam Burchill, Senior Director, Marketing and Global Partnerships, Music and Live Entertainment, MLSE, around their work with brands inside and outside of arenas, concert halls, and festival grounds. Dante Anderson, Director, Brand Marketing, OLG, will share insights from curating bespoke events as part of LOTTO MAX UP CLOSE. Maria Naimark, Sponsorship, TD, will share the company’s perspective from over 15 years of music sponsorships including community programs and festivals.

Plus, what's a music panel without the tunes? We'll have a live performance courtesy of Feldman Entertainment Partnerships. The DJ will get us moving on the way in and keep the beat for a new take on an old favourite, the Business Card Boogie.   

 The_Moderator_-_Toronto.png THE MODERATOR


Nick Hodge
Vice President 

Feldman Entertainment Partnerships




Adam Burchill
Senior Director, Marketing and Global Partnerships, Music and Live Entertainment


Maria Naimark
TD Bank Group


Dante Anderson
Director of Brand Marketing

The_Market_Watch_-_Toronto.png THE MARKET WATCH


David Bakula
Senior Vice President, Global Product Leadership and Industry Insights 
Nielsen Music

The_Cost_-_Toronto.png  THE COST
  SMCC Members | Free
Non-members | $50 + HST
The_Cancellation_-_Toronto.png  CANCELLATION POLICY
  Cancellations received up to five (5) business days prior to the event will be refunded minus a $25 processing fee. No-shows and cancellations received less than five (5) business days prior to the event are non-refundable. 

Register below by Monday, December 9th at 12:00 PM ET to confirm your attendance.

Questions? Please email