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8:30 AM Nov 14 - 5:00 PM Nov 15, 2016
What Every Marketer In Canada Needs to Know About Sponsorship
Join our expert team of sponsorship marketing practitioners for SMCC's intensive, two-day seminar and enhance your understanding of:
This is a can't-miss opportunity to learn from the best for junior to mid-level managers who are involved in sponsorship marketing as part of their integrated marketing communications program.
Enroll today and discover how to get the maximum return on your sponsorship marketing investments.
Mon Nov 14 - Tues Nov 15
SMCC Member: $660 + HST
Bank of Montreal Toronto Tower
Light breakfast and lunch provided both days.
Please bring a laptop and charger.
The course will be taught by leaders in the Canadian sponsorship marketing landscape from companies including CFL, Charlton Strategic, Elevent, Front Row Center Inc, IMI International, Molson Coors, Publicis, and TORQUE Strategies.
Overview of Sponsorship Marketing in Canada, North America and Globally
Taught by Gord Hendren, Charlton Strategic
Taught by Peter Gardner, TORQUE Strategies
Taught by Kevin Goodman, Front Row Center Inc.
Taught by Dan Hunter, IMI International
Digital Media, Social Media and Technology in Sponsorship Marketing
Taught by Daniel Ehman, GMR
Whats’s New in Sponsorship Marketing?
Taught by Jana Masiewich, Publicis
Sponsorship Sales: Process, Players, Considerations and Writing a Proposal
Taught by Owen Welsh, CFL
Negotiating Terms of the Sponsorship
Taught by Gavin Roth, Golf Canada
Ethical and Legal Issues in Sponsorship Marketing
Taught by Steven Lewis, XMC
Analytics and Sponsorship Marketing: The Future?
Taught by Francis Dumais, Elevent
All cancellations must be sent in writing to the SMCC. A full refund, less an administrative fee of $25 will be made on cancellations received by our office at least 10 days prior to course date. Cancellations after this date and "no shows" will not be eligible for refunds. Substitution of one registrant for another person from the same company is permissible any time without penalty. In the event that SMCC is forced to cancel the seminar, SMCC is not responsible for any airfare, hotel or other expenses incurred by registrants.
All payments are due in full before the start of the course. If registration payment is not received by the event date, the delegate will be required to submit credit card information upon check in at the registration desk.