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Rock Ambleside Park, presented by GSL Group and Rock 101, took over West Vancouver this past weekend (August 16th to 18th).
The three-day music festival lineup included Blue Oyster Cult, Tom Cochrane with Red Rider, Honeymoon Suite, Quiet Riot, Pat Travers, The Romantics, The Headpins, Streetheart, SAGA, Sass Jordan and David Wilcox. Organizers said this year’s collection of rockers has won “a combined 24 platinum records, 15 gold records and 12 Juno awards.”
As typical with most music festivals these days, everything and anything seemed to be sponsored. And why not? If your company’s demographic includes older adults who might enjoy classic rock, Rock Ambleside Park serves as an excellent marketing opportunity to get in front of thousands of people. Sponsorships also make it possible to pay and organize festivals of this magnitude. But how many sponsorships are too many? For example, the event stage signage was covered in logos for all types of beverage brands ranging from Pepsi to Granville Island Brewing Company to Mark Anthony and more. It’s a question anyone in sponsorship and marketing might ask themselves in order to ensure your brand gets noticed and doesn’t just fade into the background.
The key is to activate your brands’ sponsorship. According to the social media updates from the event, some of the brands that did just that included Harbour Air and Molson Canadian. Harbour Air not only offered music festival goers’ a special discount offer but also held a contest giving one winner two round trip tickets from Salt Spring Island to Vancouver. Similarly, Molson Canadian held a contest giving away the ultimate music beach package, which included branded lawn chairs, an umbrella and cooler.
The music festival was a success and organizers have already announced there will be another Rock Ambleside Park in 2020. Great news for both marketers and festival goers’!