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2019 SMCC Sponsorship Marketing Award Winners Announced

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News > 2019 SMCC Sponsorship Marketing Award Winners Announced

2019 SMCC Sponsorship Marketing Award Winners Announced

by Administrator Account, posted on April 4, 2019

The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2019 Sponsorship Marketing Awards (SMAs) at the awards ceremony held this evening at the Royal Conservatory of Music. The annual awards ceremony honours top tier properties, brands and agencies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand and business results. “Tonight, the Sponsorship Marketing Awards recognized the top properties, brands and agencies in the industry and their best-in-class work,” said SMA Chair, Nicole Lee. “This year’s winners and the robust number of exceptional nominees demonstrate the growing creativity and innovation in the industry.”

“It’s clear sponsorship is playing a more central role in the marketing mix. Brands are not only using sponsorship to reach highly engaged audiences, but are leveraging the values properties offer to tell consumers what they stand for – and I think that’s really resonating,” said SMCC Chair, Jana Masiewich.

With a record number of case submissions and attendees this year, winners were announced in fourteen categories, including the specialized 2018 PyeongChang Olympic and Paralympic Games category. “A Judging Committee of 21 sponsorship industry experts from across properties, brands and agencies followed a rigorous process of evaluation and discussion to choose the winners,” said SMA Judging, Chair Brenda Woods. “This was not an easy task given the number of hugely successful and innovative programs that were submitted.”

 

The 2019 SMCC Sponsorship Marketing Award winners are as follows:

ARTS & CULTURE

Gold: Scotiabank CONTACT Photography Festival

 

BEST NEW INITIATIVE

Gold: Hellmann’s x MLSE Real Food Rescue

Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons

 

BEST NEW INNOVATION

Gold: WJC FanCam, Hockey Canada’s Robotic Fan-Controlled Cameras 

Award of Distinction: Sun Life Financial | Parcours Simplement Brillant

 

CAUSE

Gold: RBC x WE Are Social Entrepreneurs

 

EVENTS & FESTIVALS

Gold: Hot Wheels 50th Anniversary

Award of Distinction: RBC at TIFF

 

MEDIA

Gold: BMO Celebrating Women: She’s Newsworthy Media Partnership with Post Media

Award of Distinction: Scotiabank Arena Launch

 

SPORTS

Gold: Toronto Raptors x Google - Home Mini Launch

Award of Distinction: Next Generation Game Presented by Scotiabank

 

SUSTAINED SUCCESS

Gold: RBC Golf

Gold: Tim Hortons – NHL Fall 2018 Hockey Campaign

 

2018 PYEONGCHANG OLYMPIC & PARALYMPIC GAMES

Gold: Air Canada Olympic Campaign - Our Time

Gold: Canadian Tire Retail’s “We All Play for Canada”

 

PROPERTY OF THE YEAR

Team Canada (Canadian Olympic Committee)

 

AGENCY OF THE YEAR

Wasserman

 

BEST IN SHOW

Hot Wheels 50th Anniversary

 

2019 HALL OF FAME INDUCTEES

Scotiabank Giller Prize

Toronto Raptors/Go Daddy - Itty Bitty Ballers

 

HALL OF FAME, INDIVIDUAL

Chris Lang

Chairman

Lang Marketing Network