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April 4, 2018 Announcing... SMA Hall of Fame Winner!
For the first time in SMCC history, we are announcing one of the winners before the Sponsorship Marketing Awards (SMAs).
December 7, 2017 OIKOS® Named the Official Yogurt of the National Hockey League® in Canada
The National Hockley League® in Canada has announced that DanoneWave Canada's popular OIKOS® brand has been named the official yogurt of the NHL® in Canada. This three-year sponsorship launches during...
November 7, 2017 NFL Canada Huddles Up With TTG Canada
TTG, Canada’s premier strategic marketing and sponsorship agency, has been selected by NFL Canada to aid in expanding its roster of corporate partners. Read more here. 
August 30, 2017 Home of the Maple Leafs and Raptors to become Scotiabank Arena Next Summer
Scotiabank and MLSE announce a transformative 20-year strategic partnership. Read more here.
May 24, 2017 NHL and Scotiabank Announce Multi-Year Partnership Renewal
New deal builds on robust decade-long partnership.  Read more here. 
February 8, 2017 Nationwide renews NFL sponsorship
The National Football League (NFL) has renewed its partnership with Columbus, Ohio-based insurance firm Nationwide. Read more here. 
February 8, 2017 Ads on uniforms about more than just cash
Teams are no longer happy auctioning jersey space to the highest bidder. Kit deals now part of deeper partnerships. Read more here. 
January 27, 2017 Budweiser, Team USA to end sponsorship deal after 33 years
COLORADO SPRINGS, Colo. -- The U.S. Olympic team is in search of a new beer sponsor, after the makers of Budweiser decided not to renew a deal that had been in place since 1984. Read More
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