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SMA 2020


2020 Sponsorship Marketing Awards


After very careful consideration, we have decided to postpone the 2020 SMAs to ensure we do our part to limit the spread of this virus, and to accommodate those who are facing current and anticipated travel and organizational restrictions prohibiting their attendance. We want to ensure we are able to continue our tradition of connecting, celebrating and learning together, but at a time that is safe to do so. We have made this decision factoring in the on-going uncertainty around COVID-19 and its potential impacts on the health and safety of the participants, sponsors, speakers, and the local host community.  

We would like to offer our sincerest gratitude for your commitment to sponsor the 2020 Sponsorship Marketing Awards. We greatly value your support of our organization through your sponsorship and we plan to deliver on all sponsorship assets at a later date, which will be announced shortly.  




 Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing. Over and above the awards celebration, the event creates a forum for the sponsorship marketing community to gain insights from a prominent keynote speaker and discuss the latest industry trends. You don’t want to miss this incredible evening of learning, networking, and celebrating Canada’s best sponsorship marketing successes at the 20th Annual Sponsorship Marketing Awards!

Event Details 

Royal Conservatory of Music 
273 Bloor St West, Toronto Ontario [map]
New Date Coming Soon!
5:00 PM - 11:00 PM


Please note that if you already registered for the SMAs, your registration will be automatically transferred to the new SMAs date, which will be announced soon.

Sponsorship Opportunities

Sponsoring the SMAs provides unparalleled exposure and prestige among the most successful sponsorship industry professionals in Canada.
Interested in learning more about 2020 SMAs sponsorship opportunities?

Highlights from the 2019 SMAs


On April 4, 2019, sponsorship marketers from across Canada packed the Royal Conservatory of Music in Toronto to recognize sponsorship marketing excellence at the 19th Annual SMAs. The event saw unprecedented success with a record number of attendees in the event’s 19-year history. In addition to the awards celebration, keynote speaker, Scott Stratten, and emcee, Evanka Osmak, entertained the audience throughout the evening. Attendees also had the opportunity to hear from the 2019 Hall of Fame inductee, Chris Lang, who shared insights from his career spanning more than five decades. During the Opening Reception and the After Party, attendees enjoyed valuable networking opportunities, several unique food stations, an open bar, and live performances by a pianist and DJ Cam B.

Click here to access the list of 2019 SMAs Gold and Award of Distinction winners.

Click here to access the photo gallery from the 2019 SMAs.

Cancellation Policy

Policy pertaining to the April 2nd SMAs date:

All cancellations must be sent in writing (via email) to Sponsorship Marketing Council Canada. A full refund, less an administrative fee of $75, will be made on cancellations received by our office by Thursday, March 19, 2020. Cancellations after this date and "no shows" will not be eligible for refunds. Substitution of one registrant for another person from the same company is permissible any time without penalty. In the event that SMCC is forced to cancel the event, SMCC is not responsible for any airfare, hotel or other expenses incurred by registrants. AFTER MARCH 19th, 2020, NO REFUNDS WILL BE GIVEN.

Thank You to Our Presenting Partners:


Thank You to Our Event Partners: