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Sponsorship Marketing Awards Categories

The Sponsorship Marketing Awards (SMAs) recognize companies that have maximized their investments in sponsorship marketing by developing creative leveraging strategies that meet business objectives.

The SMAs are open to any company or organization that uses sponsorship marketing to further its goals in Canada. Entries are accepted in either English or French (accompanied by an English translation).

SMA Categories

The award categories are inclusive of all types of sponsorship, including venues, events, personalities and media properties. You may enter into a maximum of two (2) of the following categories:

  • Arts & Culture
  • Best New Initiative
  • Best New Innovation
  • Cause
  • Events/Festivals
  • Media
  • Sports
  • Sustained Success
  • Property of the Year
  • Agency of the Year
  • Hall of Fame, Individual

Each case submission will declare the selected category for competition. For each category that a case is submitted into, there is an entry fee of $300. You may only enter one case into a maximum of two categories.

If you require assistance with clarifying or identifying the appropriate category for your case submission, please contact, 647.748.3615 x227 or .

Please note that the judging panel reserves the right to re-categorize your case submission as they deem appropriate. You will be contacted if your case is re-categorized.