The SMCC has developed judging criteria consistent with sponsorship marketing best practices.

Since sponsorship is used to achieve a diverse range of objectives, the winning entries will not be judged based on their size/scope, but on the business results achieved. Judges will evaluate submissions against stated objectives, which may or may not be sales or a high degree of public awareness, but whether the sponsorship strategy successfully met or exceeded goals.

Judging Panel for 2012

CHAIR:

• Hari Sihvo
  Director, Marketing Assets
  Molson Coors Canada