The Sponsorship Marketing Awards (SMAs) recognize companies that have maximized their investments in sponsorship marketing by developing creative leveraging strategies that meet business objectives.

The SMAs are open to any company or organization that uses sponsorship marketing to further its goals in Canada. Entries are accepted in either English or French (accompanied by an English translation).

To be eligible for the 2012 SMAs, cases must have taken place within the past 36 months (January 2009 - January 2012). The deadline for entries is Thursday, January 26, 2012 at 11:59 pm EST. Click here for entry details.

Download the presentation on "How to Write an SMA-Winning Business Case"

RONA Wins 'Best of Show' at 7th Annual Sponsorship Marketing Awards

For background on the Sponsorship Marketing Awards, we invite you to view the following video: http://vimeo.com/32931285. Hari Sihvo, this year's Chair of Judging, provides an overview of the judging process and other news of interest about this year's competition.