The Sponsorship Marketing Awards (SMAs) recognize companies that have maximized their investments in sponsorship marketing by developing creative leveraging strategies that meet business objectives.

The SMAs are open to any company or organization that uses sponsorship marketing to further its goals in Canada. Entries are accepted in either English or French (accompanied by an English translation).

To be eligible for the 2010 SMAs, cases must have taken place within the past 36 months (January 2007 - January 2010).

'Kraft Hockeyville 2009' Wins Best of Show at the 6th Annual Sponsorship Marketing Awards