Formed in 2004 under the auspices of the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada was created to advance the development of best practices and accountabilities in the field of sponsorship marketing.

Our mission is to help advertisers who use sponsorships as part of their integrated marketing communications strategies get the maximum return on their investments. Specifically, this council will provide a resource for Canadian advertisers to enrich their understanding of sponsorship marketing as a viable and effective MARCOM tool.

SMCC Member benefits include:

• 35% savings on Annual Conference registrations
• Members-only discounts on leading industry publications – click here for details
• 50% discount on the Sponsorium Report, a quarterly report that provides subscribers with global and country based benchmark data to assist in tracking sponsorship marketing program performance.
• Attending SMCC’s Breakfast Forums at no charge and exclusive to members
• Networking with industry peers to enhance business relationships and partnerships

Membership in the SMCC is open to advertisers; marketing communications agencies, consultants and suppliers; and owners of sponsorship properties.