2013 Annual Conference and Sponsorship Marketing Awards

CLICK HERE FOR CONFERENCE PROGRAM

Join us at the 10th annual SMCC conference as industry leaders share how the power of sponsorship marketing can be harnessed to deliver results that are nothing short of revolutionary. Featuring the presentation of the 9th annual Sponsorship Marketing Awards, celebrating the industry's best work from the past year.

Our stellar line-up of speakers includes:

Mary De Paoli Executive Vice President Public & Corporate Affairs and Chief Marketing Officer Sun Life Financial	Wade Oosterman President Bell Mobility & Residential Services Chief Brand Officer Bell Canada	Mark Tatum Executive Vice President Global Marketing Partnerships National Basketball Association

Program highlights:

• Building business value through sponsorships: The Sun Life Financial experience, by Mary De Paoli
• Bell Canada: Reinventing the corporate portfolio and driving behaviour change through sponsorship, by Wade Oosterman
• NBA Partnerships: Being on the ball globally, by Mark Tatum
• Better together: How Coca-Cola and WWF are changing the not-for-profit partnership landscape and setting a new standard for CSR and savvy NGO strategy, by Coca-Cola's Michael Samoszewski & WWF-Canada's Hadley Archer
• Off The Record: Questions you were always afraid to ask - A panel discussion on some of the most discussed and debated topics in sponsorship, with S&E Sponsorship Group's Brian Cooper, MLSE's David Hopkinson, Y&R Canada's Chris Jordan and Molson Coors' Hari Sihvo. Panel moderated by Brunico Communications' Mary Maddever.
• First results of the 2013 Canadian Sponsorship Landscape Study, presented by Norm O'Reilly of the University of Ottawa

Click here for speaker bios

Date:
Thursday, April 25, 2013
8:30 am - 5 pm

Location:
InterContinental Toronto Centre, 225 Front Street West, Toronto

Registration fee for SMCC & ACA members:
$450 plus HST

Registration fee for non-members:
$695 plus HST

Click here for registration form

New for 2013: Click here to download the exclusive SMCC Conference mobile app

Presenting Sponsor        Presenting Sponsor Presenting Sponsor Presenting Sponsor         Presenting Sponsor Communications Sponsor SMA Online Entry Process Social Media Sponsor         Supporting Sponsor Reception Sponsor Contributing Sponsor Audio-Visual Sponsor   Founding Sponsor

Fundamentals of Sponsorship Marketing Course

Learn from our expert team of sponsorship marketing practitioners. This intensive, two-day series of seminars is a must-attend for junior to mid-level managers who are involved in sponsorship marketing as part of their integrated marketing communications program. This course will provide you with an enhanced understanding of the role of sponsorship marketing within the MarCom plan, how to select the right partner, activation of the program and measurements of success.

Click here for the course brochure

Dates: May 29 - 30, 2013

Location: 95 St. Clair Avenue West, Suite 1103, Toronto

Register: Click here for the registration form

SMCC BREAKFAST FORUM

For Your Eyes Only-Inside Look at Sponsorship Sales

Join us on March 27 for a discussion featuring a panel of sponsorship development all-stars. This interactive session will provide a candid and behind-the-scenes look at sponsorship sales success strategies, with tangible takeaways that can be used to enhance your own sales efforts.

Tyler Mazereeuw Senior Director, Business Development CFL Moderator	Jeff Deline VP, Corporate Partnership MLSE Panelist	Derek Gross Director, Corporate Partnerships NFL Panelist	Sam Galet VP, Managing Director IMG Panelist	Greg Wood Director, Marketing Partnerships UFC Panelist

Click here for speaker bios

DATE: Wednesday, March 27, 2013
Registration & continental breakfast: 8 am - 8:30 am
Panel discussion & Q&A: 8:30 am - 10 am

WHERE: Real Sports Bar & Grill, 15 York Street, 2nd Floor, Toronto

RSVP: By email to Davina Wong at dwong@ACAweb.ca

SMCC BREAKFAST FORUM

What Do Canadian Consumers Think About Sponsorship?

PRESENTED BY:
Brent Barootes, President and CEO, Partnership Group - Sponsorship Specialists™

The 2012 Consumer Sponsorship Rankings were released in Q4 of 2012. This proprietary subscription-only research is Canada's only impartial research of what average, everyday Canadians think about sponsors, events and their compatibility.

During this breakfast forum, Brent Barootes of the Partnership Group - Sponsorship Specialists™ will deliver to SMCC members the high-level results from the survey. This is not what brands and properties and agencies think; this research is the result of one-on-one interviews with 1,000 random Canadians. It is the inside knowledge from Canadian consumers who brands and properties are trying to reach.

Learn which financial institution Canadians think supports Canadian properties best; what categories are hot according to the average Canadian; who has fallen from favour and who has topped the charts from the brand and selling property sides.

WHEN: Wednesday, February 27, 2013
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: Dalton Room, St. Paul's Bloor Street, 227 Bloor Street East, Toronto

RSVP: By reply email to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC WEBINAR - DECEMBER 12

How to Write an SMA-Winning Business Case

Presenter:
Jo-Ann McArthur, Chief Strategist & Partner, fisheye corporation

A well developed and articulated business case will go a long way to ensure your sponsorship marketing programs are internally supported, properly financed and ultimately successful. A well-presented case is also essential to win at the Sponsorship Marketing Awards. Jo-Ann McArthur will review the components that make up a model business case, from strategic goal setting through innovation in activation to measurement metrics for demonstrating success.

Jo-Ann has built brands at Procter & Gamble, Unilever and Cadillac Fairview. She is the former president of a division at Molson and Founding Chair of the SMCC, as well as past Chair of Judging at the SMAs.

Date: Wednesday, December 12, 2012

Time: 11 am - 12 pm EST

Webinar: Connection details will be e-mailed to registrants prior to the session.

RSVP: By reply email to Davina Wong at dwong@ACAweb.ca

Questions? Contact Davina at (416) 964-3805 ext 1007.

AGM & BREAKFAST FORUM - DECEMBER 5, 2012

Presentation: Measuring Marketing Communications in an Ever Changing World - The Role of the MarCom (and Sponsorship) Dashboard
Having just finished writing a new book on the topic for the Association of Canadian Advertisers, Dr. Alan Middleton will present his vision of the evolving role of the dashboard as a means of measuring the return on MarCom investments, with a special focus on sponsorship marketing.

Presenter:
Dr. Alan Middleton
Executive Director, Schulich Executive Education Centre, and Assistant Professor of Marketing, Schulich School of Business, York University.

Please note: The SMCC's Annual General Meeting will precede the Breakfast Forum presentation.

When:
Wednesday, December 5
Registration & continental breakfast: 8 - 8:30 a.m.
SMCC's Annual General Meeting: 8:30 - 9 a.m.
Breakfast Forum presentation: 9 - 10:30 a.m.

Where: Real Sports Bar & Grill, 15 York Street, Toronto

RSVP: By reply email to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC Western Sponsorship Congress

October 16-17, 2012
Calgary, Alberta

Click here for details

Fundamentals of Sponsorship Marketing

Date: November 7-8, 2012

Place: 95 St. Clair Avenue West, Suite 1103, Toronto

Course Description:
Learn from our expert team of sponsorship marketing practitioners. This intensive, two-day seminar is a must-attend for junior to mid-level managers who are involved in sponsorship marketing as part of their integrated marketing communications program. This program will provide you with an enhanced understanding of the role of sponsorship marketing within the MarCom plan, how to select the right partner, activation of the program and measurements for success.

Fees:
SMCC Members: $660 plus HST
Non Members: $1,100 plus HST

Click here to download the course brochure and registration form.

2012 SMCC One-Day Workshop Series:
Prospecting Successfully + Discovery Sessions

Featuring session leader Brent Barootes President of Partnership Group - Sponsorship Specialists™

Register now for these must-attend training sessions and receive your exclusive SMCC membership rate of 50% off the full registration price.

For more information on the sessions, accommodations and directions to the event venues click on the locations below.

• Edmonton, AB (April 20, 2012)
• Burnaby, BC (April 24, 2012)
• Victoria, BC (April 26, 2012)
• Kelowna, BC (May 22, 2012)
• Toronto, On (May 1, 2012)
• Ottawa, ON (May 3, 2012)
• Regina, SK (May 8, 2012)
• Saskatoon, SK (May 31, 2012)

Delegates will leave this workshop with:

• The tools to prospect successfully
• To target the right people for meetings
• How to get and deliver the meeting itself
  
  

Toronto Breakfast Forum - May 31, 2012
SMCC BREAKFAST FORUM

Optimizing CIBC's Run for the Cure Via Research

PRESENTED BY:
Diane Hatch, Director, Brand & Market Research, CIBC
Angela Sarino, Director, National Sponsorships, CIBC
Tim Bishop, Director of Marketing, Northstar Research Partners

Canada's largest single-day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, education and awareness programs continues to grow and evolve by leveraging a research-based approach. By gathering annual feedback from run participants, the property, the community and CIBC employees, the Run for the Cure ensures it remains relevant and rewarding for over 170,000 participants in nearly 60 locations. Now in its 20th year, the Run raised over $30 million towards earlier cancer detection, prevention, treatment and improving the quality of life for those most affected by breast cancer in Canada. Please join us to hear from our panel, with representatives from both the client and research teams who help make it all happen.

WHEN: Thursday, May 31
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10 a.m.

WHERE: Northstar Research Partners, 18 King Street East, Suite 1500, Toronto 

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

The SMCC would like to thank Northstar Research Partners for generously hosting this Breakfast Forum.

2012 Annual Conference and Sponsorship Marketing Awards

Join us as we turn the spotlight on sponsorship marketing programs that operate by a new set of rules to derive singular results. These extraordinary stories shun the status quo in favour of unconventional business strategies, unexpected partnerships and exceptional activations. For the sponsorship industry's true trailblazers, business as unusual is the mantra for success.

Our day will once again end with the presentation of the SMCC's annual Sponsorship Marketing Awards.

Click here for the conference agenda

Conference highlights include:

The Ultimate Insiders Sports Panel

Brian Burke	Mark Cohon	Dale Hooper

Join us as Brian Burke, General Manager of the Toronto Maple Leafs; Mark Cohon, Commissioner of the Canadian Football League; and Dale Hooper, Senior Vice President, Sales and Marketing with Rogers Media discuss the role of sponsorship in the sports world from the team, league and marketing media points of view. The panel discussion will be moderated by Brian Cooper, President and CEO of S&E Sponsorship Group.

Keynote Presentation: Kim Skildum-Reid, Director, Power Sponsorship, Sydney, Australia

Kim Skildum-Reid is unquestionably one of our industry's most influential thought leaders. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans for her books, industry-leading blog, white papers, and media contributions.

She is co-author of #1 industry bestseller, The Sponsorship Seeker's Toolkit, author of The Ambush Marketing Toolkit and new book, The Corporate Sponsorship Toolkit (2012). Her white paper, "Last Generation Sponsorship" has been downloaded over 600,000 times, and reprinted countless times in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.

She brings her boundless energy, creativity, and expertise to blue chip consulting and training clients on six continents. These clients include Target Stores, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Research in Motion, and many more.

Kim is now based in Sydney, Australia, but grew up on the north shore of Lake Superior, just over the border from Thunder Bay.

Her keynote presentation, titled “Cleverage: The Game Outside the Game,” will cover:

• Adjusting your focal point: Finding the big opportunities you're probably missing now
• Why great sponsorships are driven by clarity, generosity and fearlessness
• How creativity and buy-in are much more important to your results than money
• Thinking like an ambusher

Other program highlights include:

• Trailblazing case studies by Pete Bombaci, National Director of Movember Canada, and Keith Degrace, Vice President of Marketing with Red Bull Canada
• Global activation trends (with a glimpse to the future), by Jeremy Edwards of Activative, the UK's leader in activation intelligence and insights
• First results of the 2012 Canadian Sponsorship Landscape Study, presented by Norm O'Reilly of the University of Ottawa

Date:
Tuesday, April 3, 2012

Location:
InterContinental Toronto Centre, 225 Front Street West, Toronto

Registration fee for SMCC & ACA members:
$450 plus HST

Registration fee for non-members:
$695 plus HST

Click here for registration form

Presenting Sponsor Presenting Sponsor Presenting Sponsor Presenting Sponsor

Presenting Sponsor Audio-Visual Sponsor Communications Sponsor SMA Online Entry Process

Social Media Sponsor Contributing Sponsor Reception Sponsor Founding Sponsor

Toronto Breakfast Forum – January 26, 2012

SMCC BREAKFAST FORUM

What Do Canadian Consumers Think about Sponsorship:
The Consumer Sponsorship Rankings 2011

The Consumer Sponsorship Rankings (CSR) study complements the Canadian Sponsorship Landscape Study (CSLS). The CSLS, presented by SMCC and Canadian Sponsorship Forum, provides information and data critical to our industry's growth by polling buyers, sellers and agencies involved in sponsorship. But as buyers and sellers of sponsorship, we also want to know what consumers think. The CSR polled the average Canadian consumer. It talked to the people who buy the goods from the brands who sponsor. It talked to the Canadians who attend the events and activities and use the programs that are sponsored. This national study lets us all know what Canadian consumers think about sponsors and who they see as the biggest and best. It also tells us what Canadian consumers think about the events that make Canada's landscape. The session will deliver an overview of the results and outcomes of this subscription-based research and give attendees a general high-level understanding of what Canadians are thinking.

PRESENTED BY:
Brent Barootes, President, Partnership Group – Sponsorship Specialists

WHEN: Thursday, January 26, 2012
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: TVO offices, 2180 Yonge St., Toronto - Main Boardroom, 5th Floor

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

The SMCC would like to thank TVO for generously hosting this Breakfast Forum.

2011 Annual Conference and Sponsorship Marketing Awards

Building on the lessons and insights gleaned from SMCC's previous conferences, this year's conference will focus on sponsorship marketing programs that are "upping the ante" to ensure optimal results. Join us as we shine the spotlight on initiatives that go the extra mile to establish new benchmarks of consumer engagement and business results. Our day will once again end with the presentation of the SMCC's annual Sponsorship Marketing Awards.

Conference highlights include:

• Pepsico's Neetu Godara on the Pepsi Refresh Project
• ParticipACTION's Kelly Murumets on Sports Day in Canada
• The CFL's Rob Assimakopoulos on leveraging brand strategy to build a sponsorship property
• Wikibrands author Sean Moffitt on reinventing businesses and properties in a fan-driven marketplace
• Twentyten Group's Bart Given and Mags Doehler on elevating sponsorships to partnerships
• Results of the 2011 Canadian Sponsorship Landscape Study
• An industry all-star debating panel
• The industry's biggest celebration of excellence – the 7th Annual Sponsorship Marketing Awards

Click here for the full program.

Date:
Thursday, April 7, 2011

Location:
InterContinental Toronto Centre, 225 Front Street West, Toronto

Registration fee for SMCC members:
Before February 25 - $350 plus HST ($450 plus HST after February 25)

Registration fee for non-members:
Before February 25 - $595 plus HST ($695 plus HST after February 25)

Click here for the registration form

Presenting Sponsor Presenting Sponsor Presenting Sponsor

Communications Sponsor SMA Online Entry Process Reception Sponsor

Social Media Sponsor SMCC Supporting Sponsor Contributing Sponsor

Contributing Sponsor A/V Sponsor Founding Sponsor

HOW TO WRITE AN SMA-WINNING BUSINESS CASE

WEBINAR, DECEMBER 8
A well developed and articulated business case will go a long way to ensure your sponsorship marketing programs are internally supported, properly financed and ultimately successful. A well presented case is also essential to win at the Sponsorship Marketing Awards (SMAs). Jo-Ann McArthur will review the components that make up a model business case, from strategic goal setting through innovation in activation to measurement metrics for demonstrating success./p>

PRESENTER:
Jo-Ann McArthur, Chief Strategist & Partner, fisheye corporation

Jo-Ann has built brands at Procter & Gamble, Unilever and Cadillac Fairview. She is the former President of a division at Molson and Founding Chair of the Sponsorship Marketing Council of Canada, as well as past Chair of Judging at the SMAs.

DATE: Thursday, December 8, 2011
TIME: 11 am – 12 pm ET
WEBINAR: Connection details will be e-mailed to registrants prior to the session.
RSVP: Please e-mail Davina Wong at dwong@ACAweb.ca
Questions? Contact Davina at (416) 964-3805 ext 1007.

AGM & BREAKFAST FORUM – NOVEMBER 21

Presentation: The Sponsorship Tango
With limited resources and increased responsibilities, time is a sponsor's most coveted asset. Properties are frustrated and want more face-time with potential sponsors – they want the opportunity to learn more about the sponsor's brand goals and business objectives in order to build a customized proposal. Sponsors are overwhelmed with calls, emails and unsolicited proposals from properties looking for sponsorship dollars. How does the property break-through the clutter and how does the sponsor decide who to invest the time with? This interactive session, led by Tyler Mazereeuw of the CFL, will highlight the evolution of the buyer-seller relationship and how both parties can develop a process and focused approach that saves everyone a lot of time and energy, which can be used for building more strategic long-term partnerships.

Presenters:
Tyler Mazereeuw, Director, Business Development, Canadian Football League
Tim Maloney, Director - Brand Marketing, Purolator Inc.
Angela Gill, Director, Sponsorship Strategy, Canadian Tire

Please note: The SMCC's Annual General Meeting will precede the Breakfast Forum presentation.

WHEN: Monday, November 21
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
SMCC's Annual General Meeting: 8:30 a.m. - 9:00 a.m.
Breakfast Forum presentation: 9 a.m. - 10:30 a.m.

WHERE: Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

Toronto Breakfast Forum

SMCC BREAKFAST FORUM

11 Things That Made Me Jealous in 2011

PRESENTED BY:
Mark Harrison, President, TrojanOne

Join Mark as he comments on 11 great sponsorship programs that he wasn't involved in Ð but wishes he was. Delve into what exactly makes these programs best-in-class examples, and take away key lessons on how to make your sponsorship program the envy of others.

WHEN: Thursday, October 20
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: Dalton Room, St. Paul's Bloor Street, 227 Bloor Street East, Toronto

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC BREAKFAST FORUM

Key Learnings from the 2011 Canadian Sponsorship Landscape Study: Where do we go from here?

PRESENTED BY:
Norm O'Reilly, Associate Professor of Business Sport, University of Ottawa

The Canadian Sponsorship Landscape Study (CSLS) is the country's most comprehensive information source on the sponsorship industry's scope, scale and trends. Preliminary results of the fifth annual study were presented at the SMCC's annual conference earlier this year. At this Breakfast Forum, lead researcher Norm O'Reilly will provide a deeper dive into the key themes and observations that emerged in the newly completed final report.

WHEN: Wednesday, September 28
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: TVO offices, 2180 Yonge St., Toronto - Main Boardroom, 5th Floor

The SMCC would like to thank TVO for generously hosting this Breakfast Forum.

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC BREAKFAST FORUM
WEDNESDAY, MAY 11, 2011

Sponsorship and Municipalities – Where We are Today and Where We are Going

PRESENTED BY:
Brent Barootes, President, Partnership Group – Sponsorship Specialists

This Breakfast Forum will look at how sponsors can and should be reviewing municipalities and sponsorship today. The presentation will review the recent past and how municipalities have had to shift to the new world of selling sponsorships to work towards balanced budgets. The session will review case studies from across Canada and highlight the changing trends and what sponsors should be looking for and how they can maximize ROI now and in the future.

WHEN: Wednesday, May 11
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10 a.m.

WHERE: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

SMCC BREAKFAST FORUM –
WEDNESDAY, FEBRUARY 9, 2011

The Partnership Protocol

PRESENTED BY:
Kelly Murumets, President & CEO, ParticipACTION
Norm O'Reilly, Associate Professor of Sport Business, University of Ottawa

ParticipACTION led a multi-stakeholder group that undertook an ambitious effort to develop guidelines to support responsible and successful partnerships between not-for-profit and private sector partners. Although the work focused primarily on the physical activity, health and sport sectors of the not-for-profit world, the outcomes apply to all industries. Kelly and Norm will share the experience of developing the Partnership Protocol that is now published open-source and being used by organizations. The final guidelines will be presented with recent case studies where private and public sector partners worked effectively together.

WHEN: Wednesday, February 9
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10 a.m.

WHERE: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

SMCC WEBINAR DECEMBER 8

How to Write an SMA-Winning Business Case

PRESENTER: Jo-Ann McArthur, fisheye corporation

A well developed and articulated business case will go a long way to ensure your sponsorship marketing programs are internally supported, properly financed and ultimately successful. A well presented case is also essential to win at the Sponsorship Marketing Awards. Jo-Ann McArthur will review the components that make up a model business case, from strategic goal setting through innovation in activation to measurement metrics for demonstrating success.

Jo-Ann has built brands at Procter & Gamble, Unilever and Cadillac Fairview. She is the former President of a division at Molson and Founding Chair of the SMCC, as well as past Chair of Judging at the SMAs. She is a founding partner at fisheye and a lecturer at the Schulich School of Business.

DATE: Wednesday, December 8, 2010

TIME: 11 am – 12 pm EST

WEBINAR: Connection details will be e-mailed to registrants prior to the session

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

Questions? Contact Davina at (416) 964-3805 ext.1007

Reminder: The deadline for submissions to the 2011 Sponsorship Marketing Awards is January 27 at 11:59 pm EST. For full entry details, click here.

AGM & BREAKFAST FORUM

Social Media: Real connections. Real dialogue. Real results.

This session will explore, through case examples, how to leverage sponsorships through social media and digital marketing, and how your sponsorship objectives can be leveraged off social media.

Presenter
Nicolas Marullo, CINCO

For the past 10 years, Nicolas has been President & CEO of CINCO, an interactive marketing agency that enables brands to advance interaction with their audiences and increase brand influence by creating relevant content and campaigns for social media, and by sponsorship marketing and event management. He created and developed several sponsorship programs integrating social media for various Fortune 500 companies in Canada and the U.S. Brands he has worked on include Ford, GE, Maybelline NY, Luminato, Diesel, ING, Deloitte, L'Equipe Spectra, Fashion Week, Electronic Arts (EA), Giorgio Armani and L'Oréal Paris.

Please note: The SMCC's Annual General Meeting will precede the presentation.

When
Wednesday, November 24
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
AGM: 8:30 a.m. – 9 a.m.
Breakfast Forum presentation: 9 a.m. – 10 a.m.

Where
Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

RSVP
By e-mail to Davina Wong at dwong@ACAweb.ca.Questions? Contact Davina at (416) 964-3805 ext.1007

Toronto Breakfast Forum

Return on Integrity is the New Bottom Line for Marketing

Thursday, Sept 23, 2010
Registration & continental breakfast: 8 - 8:30 a.m.
Presentation: 8:30 - 10 a.m.

Location: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

Presented By: Paul Klein, Founder, Impakt

This session will focus on why integrity has become a defining characteristic for brands, the important role that a brand's social purpose plays in helping to establish authenticity, and the value of partnerships with non-profit organizations. The presentation will feature case studies and also an overview of the Impakt Valuation – a new methodology that helps corporations benchmark, assess and leverage strategic relationships with non-profits.

Paul founded Impakt in 2001 to help corporations and non-profit organizations improve the performance of their investments in the community. His work with corporations includes helping clients such as De Beers, Hain-Celestial, McKesson, Pfizer, RONA, sanofi-aventis, BC Hydro, The Co-operators, 3M, National Bank and Petro-Canada to improve the business value of this increasingly important aspect of their business. Paul has also helped many leading non-profit organizations to increase profile and revenue through partnership with corporations. Paul writes a blog about corporate responsibility for Canadian Business, sits on the Advisory Board of the Centre for Corporate Social Responsibility at the Queen's School of Business, and has written extensively on the topic of corporate responsibility for publications in Canada and the U.S., including a recent article in Advertising Age.

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

2010 Annual Conference & Sponsorship Marketing Awards

Date: Tuesday, April 20, 2010
Place: CBC Broadcasting Centre, Glenn Gould Studio, Toronto

"Creating Opportunities" – the theme of the SMCC's 7th Annual Conference – explored how innovation and ingenuity can be harnessed to produce programs and properties that truly engage consumers while realizing a maximum return on sponsorship marketing objectives. A signature component of the SMCC's Annual Conference is the presentation of the Sponsorship Marketing Awards, created to acknowledge proven performance in sponsorship marketing.

Click here to download conference coverage prepared by Mark Sabourin of The Sponsorship Report.

Social Media: Measure ROI - Not Friends, Fans, ReTweets ...

Thursday, March 25, 2010

Location: Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

Presented By: Tim Bishop, IMI International

In recent years, social media has grown from a provocative set of online community chat rooms to a legitimate marketing communication vehicle that attracts millions of diverse users from around the world. What is a marketer to do: Avoid it until it becomes more proven since this all seems too "new" and "risky"? Or jump into it without a good understanding of how it compares to other marketing tools? The safe bet is to understand its measurable impact. IMI International has been studying social media from its inception using ROI measurement models to evaluate it compared to all other marketing tactics. Tim will highlight how to measure impact and ROI, plus share consumer insights, best practices and global case studies so that social media can be considered as an effective tool within your sponsorship activation toolkit.