Toronto Breakfast Forum – January 26, 2012

SMCC BREAKFAST FORUM

What Do Canadian Consumers Think about Sponsorship:
The Consumer Sponsorship Rankings 2011

The Consumer Sponsorship Rankings (CSR) study complements the Canadian Sponsorship Landscape Study (CSLS). The CSLS, presented by SMCC and Canadian Sponsorship Forum, provides information and data critical to our industry's growth by polling buyers, sellers and agencies involved in sponsorship. But as buyers and sellers of sponsorship, we also want to know what consumers think. The CSR polled the average Canadian consumer. It talked to the people who buy the goods from the brands who sponsor. It talked to the Canadians who attend the events and activities and use the programs that are sponsored. This national study lets us all know what Canadian consumers think about sponsors and who they see as the biggest and best. It also tells us what Canadian consumers think about the events that make Canada's landscape. The session will deliver an overview of the results and outcomes of this subscription-based research and give attendees a general high-level understanding of what Canadians are thinking.

PRESENTED BY:
Brent Barootes, President, Partnership Group – Sponsorship Specialists

WHEN: Thursday, January 26, 2012
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: TVO offices, 2180 Yonge St., Toronto - Main Boardroom, 5th Floor

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

The SMCC would like to thank TVO for generously hosting this Breakfast Forum.

2011 Annual Conference and Sponsorship Marketing Awards

Building on the lessons and insights gleaned from SMCC's previous conferences, this year's conference will focus on sponsorship marketing programs that are "upping the ante" to ensure optimal results. Join us as we shine the spotlight on initiatives that go the extra mile to establish new benchmarks of consumer engagement and business results. Our day will once again end with the presentation of the SMCC's annual Sponsorship Marketing Awards.

Conference highlights include:

• Pepsico's Neetu Godara on the Pepsi Refresh Project
• ParticipACTION's Kelly Murumets on Sports Day in Canada
• The CFL's Rob Assimakopoulos on leveraging brand strategy to build a sponsorship property
• Wikibrands author Sean Moffitt on reinventing businesses and properties in a fan-driven marketplace
• Twentyten Group's Bart Given and Mags Doehler on elevating sponsorships to partnerships
• Results of the 2011 Canadian Sponsorship Landscape Study
• An industry all-star debating panel
• The industry's biggest celebration of excellence – the 7th Annual Sponsorship Marketing Awards

Click here for the full program.

Date:
Thursday, April 7, 2011

Location:
InterContinental Toronto Centre, 225 Front Street West, Toronto

Registration fee for SMCC members:
Before February 25 - $350 plus HST ($450 plus HST after February 25)

Registration fee for non-members:
Before February 25 - $595 plus HST ($695 plus HST after February 25)

Click here for the registration form

Presenting Sponsor Presenting Sponsor Presenting Sponsor

Communications Sponsor SMA Online Entry Process Reception Sponsor

Social Media Sponsor SMCC Supporting Sponsor Contributing Sponsor

Contributing Sponsor A/V Sponsor Founding Sponsor

HOW TO WRITE AN SMA-WINNING BUSINESS CASE

WEBINAR, DECEMBER 8
A well developed and articulated business case will go a long way to ensure your sponsorship marketing programs are internally supported, properly financed and ultimately successful. A well presented case is also essential to win at the Sponsorship Marketing Awards (SMAs). Jo-Ann McArthur will review the components that make up a model business case, from strategic goal setting through innovation in activation to measurement metrics for demonstrating success./p>

PRESENTER:
Jo-Ann McArthur, Chief Strategist & Partner, fisheye corporation

Jo-Ann has built brands at Procter & Gamble, Unilever and Cadillac Fairview. She is the former President of a division at Molson and Founding Chair of the Sponsorship Marketing Council of Canada, as well as past Chair of Judging at the SMAs.

DATE: Thursday, December 8, 2011
TIME: 11 am – 12 pm ET
WEBINAR: Connection details will be e-mailed to registrants prior to the session.
RSVP: Please e-mail Davina Wong at dwong@ACAweb.ca
Questions? Contact Davina at (416) 964-3805 ext 1007.

AGM & BREAKFAST FORUM – NOVEMBER 21

Presentation: The Sponsorship Tango
With limited resources and increased responsibilities, time is a sponsor's most coveted asset. Properties are frustrated and want more face-time with potential sponsors – they want the opportunity to learn more about the sponsor's brand goals and business objectives in order to build a customized proposal. Sponsors are overwhelmed with calls, emails and unsolicited proposals from properties looking for sponsorship dollars. How does the property break-through the clutter and how does the sponsor decide who to invest the time with? This interactive session, led by Tyler Mazereeuw of the CFL, will highlight the evolution of the buyer-seller relationship and how both parties can develop a process and focused approach that saves everyone a lot of time and energy, which can be used for building more strategic long-term partnerships.

Presenters:
Tyler Mazereeuw, Director, Business Development, Canadian Football League
Tim Maloney, Director - Brand Marketing, Purolator Inc.
Angela Gill, Director, Sponsorship Strategy, Canadian Tire

Please note: The SMCC's Annual General Meeting will precede the Breakfast Forum presentation.

WHEN: Monday, November 21
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
SMCC's Annual General Meeting: 8:30 a.m. - 9:00 a.m.
Breakfast Forum presentation: 9 a.m. - 10:30 a.m.

WHERE: Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

Toronto Breakfast Forum

SMCC BREAKFAST FORUM

11 Things That Made Me Jealous in 2011

PRESENTED BY:
Mark Harrison, President, TrojanOne

Join Mark as he comments on 11 great sponsorship programs that he wasn't involved in Ð but wishes he was. Delve into what exactly makes these programs best-in-class examples, and take away key lessons on how to make your sponsorship program the envy of others.

WHEN: Thursday, October 20
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: Dalton Room, St. Paul's Bloor Street, 227 Bloor Street East, Toronto

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC BREAKFAST FORUM

Key Learnings from the 2011 Canadian Sponsorship Landscape Study: Where do we go from here?

PRESENTED BY:
Norm O'Reilly, Associate Professor of Business Sport, University of Ottawa

The Canadian Sponsorship Landscape Study (CSLS) is the country's most comprehensive information source on the sponsorship industry's scope, scale and trends. Preliminary results of the fifth annual study were presented at the SMCC's annual conference earlier this year. At this Breakfast Forum, lead researcher Norm O'Reilly will provide a deeper dive into the key themes and observations that emerged in the newly completed final report.

WHEN: Wednesday, September 28
Registration & continental breakfast: 8 a.m. - 8:30 a.m.
Presentation: 8:30 a.m. - 10 a.m.

WHERE: TVO offices, 2180 Yonge St., Toronto - Main Boardroom, 5th Floor

The SMCC would like to thank TVO for generously hosting this Breakfast Forum.

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

Complimentary registration for SMCC members.

SMCC BREAKFAST FORUM
WEDNESDAY, MAY 11, 2011

Sponsorship and Municipalities – Where We are Today and Where We are Going

PRESENTED BY:
Brent Barootes, President, Partnership Group – Sponsorship Specialists

This Breakfast Forum will look at how sponsors can and should be reviewing municipalities and sponsorship today. The presentation will review the recent past and how municipalities have had to shift to the new world of selling sponsorships to work towards balanced budgets. The session will review case studies from across Canada and highlight the changing trends and what sponsors should be looking for and how they can maximize ROI now and in the future.

WHEN: Wednesday, May 11
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10 a.m.

WHERE: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

SMCC BREAKFAST FORUM –
WEDNESDAY, FEBRUARY 9, 2011

The Partnership Protocol

PRESENTED BY:
Kelly Murumets, President & CEO, ParticipACTION
Norm O'Reilly, Associate Professor of Sport Business, University of Ottawa

ParticipACTION led a multi-stakeholder group that undertook an ambitious effort to develop guidelines to support responsible and successful partnerships between not-for-profit and private sector partners. Although the work focused primarily on the physical activity, health and sport sectors of the not-for-profit world, the outcomes apply to all industries. Kelly and Norm will share the experience of developing the Partnership Protocol that is now published open-source and being used by organizations. The final guidelines will be presented with recent case studies where private and public sector partners worked effectively together.

WHEN: Wednesday, February 9
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
Presentation: 8:30 a.m. – 10 a.m.

WHERE: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

SMCC WEBINAR DECEMBER 8

How to Write an SMA-Winning Business Case

PRESENTER: Jo-Ann McArthur, fisheye corporation

A well developed and articulated business case will go a long way to ensure your sponsorship marketing programs are internally supported, properly financed and ultimately successful. A well presented case is also essential to win at the Sponsorship Marketing Awards. Jo-Ann McArthur will review the components that make up a model business case, from strategic goal setting through innovation in activation to measurement metrics for demonstrating success.

Jo-Ann has built brands at Procter & Gamble, Unilever and Cadillac Fairview. She is the former President of a division at Molson and Founding Chair of the SMCC, as well as past Chair of Judging at the SMAs. She is a founding partner at fisheye and a lecturer at the Schulich School of Business.

DATE: Wednesday, December 8, 2010

TIME: 11 am – 12 pm EST

WEBINAR: Connection details will be e-mailed to registrants prior to the session

RSVP: Please e-mail to Davina Wong at dwong@ACAweb.ca

Questions? Contact Davina at (416) 964-3805 ext.1007

Reminder: The deadline for submissions to the 2011 Sponsorship Marketing Awards is January 27 at 11:59 pm EST. For full entry details, click here.

AGM & BREAKFAST FORUM

Social Media: Real connections. Real dialogue. Real results.

This session will explore, through case examples, how to leverage sponsorships through social media and digital marketing, and how your sponsorship objectives can be leveraged off social media.

Presenter
Nicolas Marullo, CINCO

For the past 10 years, Nicolas has been President & CEO of CINCO, an interactive marketing agency that enables brands to advance interaction with their audiences and increase brand influence by creating relevant content and campaigns for social media, and by sponsorship marketing and event management. He created and developed several sponsorship programs integrating social media for various Fortune 500 companies in Canada and the U.S. Brands he has worked on include Ford, GE, Maybelline NY, Luminato, Diesel, ING, Deloitte, L'Equipe Spectra, Fashion Week, Electronic Arts (EA), Giorgio Armani and L'Oréal Paris.

Please note: The SMCC's Annual General Meeting will precede the presentation.

When
Wednesday, November 24
Registration & continental breakfast: 8 a.m. – 8:30 a.m.
AGM: 8:30 a.m. – 9 a.m.
Breakfast Forum presentation: 9 a.m. – 10 a.m.

Where
Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

RSVP
By e-mail to Davina Wong at dwong@ACAweb.ca.Questions? Contact Davina at (416) 964-3805 ext.1007

Toronto Breakfast Forum

Return on Integrity is the New Bottom Line for Marketing

Thursday, Sept 23, 2010
Registration & continental breakfast: 8 - 8:30 a.m.
Presentation: 8:30 - 10 a.m.

Location: Plan International Boardroom, 95 St. Clair Avenue West, 9th Floor, Toronto

Presented By: Paul Klein, Founder, Impakt

This session will focus on why integrity has become a defining characteristic for brands, the important role that a brand's social purpose plays in helping to establish authenticity, and the value of partnerships with non-profit organizations. The presentation will feature case studies and also an overview of the Impakt Valuation – a new methodology that helps corporations benchmark, assess and leverage strategic relationships with non-profits.

Paul founded Impakt in 2001 to help corporations and non-profit organizations improve the performance of their investments in the community. His work with corporations includes helping clients such as De Beers, Hain-Celestial, McKesson, Pfizer, RONA, sanofi-aventis, BC Hydro, The Co-operators, 3M, National Bank and Petro-Canada to improve the business value of this increasingly important aspect of their business. Paul has also helped many leading non-profit organizations to increase profile and revenue through partnership with corporations. Paul writes a blog about corporate responsibility for Canadian Business, sits on the Advisory Board of the Centre for Corporate Social Responsibility at the Queen's School of Business, and has written extensively on the topic of corporate responsibility for publications in Canada and the U.S., including a recent article in Advertising Age.

RSVP: By e-mail to Davina Wong at dwong@ACAweb.ca

2010 Annual Conference & Sponsorship Marketing Awards

Date: Tuesday, April 20, 2010
Place: CBC Broadcasting Centre, Glenn Gould Studio, Toronto

"Creating Opportunities" – the theme of the SMCC's 7th Annual Conference – explored how innovation and ingenuity can be harnessed to produce programs and properties that truly engage consumers while realizing a maximum return on sponsorship marketing objectives. A signature component of the SMCC's Annual Conference is the presentation of the Sponsorship Marketing Awards, created to acknowledge proven performance in sponsorship marketing.

Click here to download conference coverage prepared by Mark Sabourin of The Sponsorship Report.

Social Media: Measure ROI - Not Friends, Fans, ReTweets ...

Thursday, March 25, 2010

Location: Hot Stove Club, Air Canada Centre, 40 Bay Street, Gate 2, Toronto

Presented By: Tim Bishop, IMI International

In recent years, social media has grown from a provocative set of online community chat rooms to a legitimate marketing communication vehicle that attracts millions of diverse users from around the world. What is a marketer to do: Avoid it until it becomes more proven since this all seems too "new" and "risky"? Or jump into it without a good understanding of how it compares to other marketing tools? The safe bet is to understand its measurable impact. IMI International has been studying social media from its inception using ROI measurement models to evaluate it compared to all other marketing tactics. Tim will highlight how to measure impact and ROI, plus share consumer insights, best practices and global case studies so that social media can be considered as an effective tool within your sponsorship activation toolkit.