The SMCC periodically brings together round tables of experts from the sponsor, agency and property-rights communities to discuss key issues of interest to the sponsorship marketing community. The topic of each Discussion Forum is selected in advance and circulated to the round table participants, who are chosen on the basis of their expertise in the selected topic area.

Each round table discussion is recorded and transcribed, and a summary is posted on the SMCC’s website so that all members of the sponsorship marketing community can benefit from the learning. Summary reports of Discussion Forums to date:

• Media sponsorship in 2010
  May 5, 2010
• Metrics for successfully evaluating performance of marketing sponsorships
  May 26, 2009
• How to select an event sponsorship proposal
  April 1, 2008
• Linking Promoter and Sponsor Expectations in Event Sponsorships
  November 22, 2007

For more information about the Montreal Discussion Forums, please contact Paul Hétu, phetu@acaweb.ca / 1-800-883-0422