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January 26, 2006
Breakfast Forum: The Case for Sponsorship Marketing – How to Write the SMA Award-Winning Business Case
The SMCC Annual General Meeting immediately followed the Breakfast Forum
As Chair of the inaugural Sponsorship Marketing Awards and a past CASSIES judge, SMCC Chair Jo-Ann McArthur is uniquely qualified to share her expertise on how to write a winning business case for the 2006 Sponsorship Marketing Awards (SMAs), to be presented at the SMCC’s 3rd Annual Conference on April 27, 2006.
October 13, 2005
Breakfast Forum: Hockey Sponsorships in Canada: A New Game Plan?
With panelists David Greenberg, Vice President, Marketing, Ford Canada,
Dave Hopkinson, Vice President, Corporate Sales & Service, Maple Leaf Sports & Entertainment,
Michael Page, Bell Canada and moderated by Alan Middleton, Executive Director, Schulich School of Business Executive Education Centre.
From left to right: David Greenberg, Dave Hopkinson, Michael Page and Alan Middleton
Mark Lemmon, VP, Corporate Partnerships & Business Development, Toronto Blue Jays Baseball Club and Dave Hopkinson, Maple Leaf Sports and Entertainment
April 28, 2005: SMCC Conference and Awards Photo Gallery
The Sponsorship Marketing Council of Canada's 2nd annual conference and awards took place at the Westin Prince Hotel in Toronto.
Following are photos from that event.
Ron Lund, President and CEO of the Association of Canadian Advertisers, and conference delegates.
Dr. Alan Middleton, Executive Director, York University’s Schulich School of Business Executive Education Centre
Jo-Ann McArthur, Chair of the SMCC and President, Molson Sports and Entertainment
Lucie Lamoureux, Director, Sponsorships & Public Events, Loto-Québec
Panelists from left to right: Ian Kilvert, General Manager, Corporate Communications, Panasonic Canada, Jennifer Kemp, Vice President, Corporate Sponsorship Marketing, Bell Canada and Brent Scrimshaw, Senior Vice President, Marketing & Partnerships, Canadian Football League
Carl DeMarco, President, WWE Canada
Trish Stratus, WWE Superstar
Rod Black, star sportscaster for TSN and CTV hosted the Sponsorship Marketing Awards.
Erin Rogers, Vice President, Fusion Alliance Marketing accepts the Award of Distinction for the Saab Canada/PowerPlant Contemporary Art Gallery case in the Arts & Entertainment category.
Scott Henderson and Tovah Attar, both of CIBC, accept the Gold Award for the CIBC/Cirque du Soleil case in the Arts & Entertainment category.
Andrew Schulman from Gatorade and Andy Harkness of SDI Marketing accept the Award of Distinction for the Gatorade/World Cup of Hockey case in the Sports category.
Pascale Grignon of Fusion Alliance Marketing, Nathalie Boileau of Bell Canada and Melanie Smith of Fusion Alliance Marketing accept the Gold Award for the Bell Canada/COC and the Canadian Olympic Team case in the Sports category.
Rita Fabian presents Brenda Simpson and John Jenner, both from CIBC, with the Gold Award for the Canadian Breast Cancer Foundation/CIBC Run For the Cure case in the Cause category. Run for the Cure also won Best of Show.
Ron Lund presents Daniel Juillet from Fusion Alliance Marketing with the Gold Award for the GM-Chevrolet/ExpoQuébec case in the Special Interest category.
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