Sponsorship Marketing Council of Canada

2012 Annual Conference and Sponsorship Marketing Awards

Join us as we turn the spotlight on sponsorship marketing programs that operate by a new set of rules to derive singular results. These extraordinary stories shun the status quo in favour of unconventional business strategies, unexpected partnerships and exceptional activations. For the sponsorship industry's true trailblazers, business as unusual is the mantra for success.

Our day will once again end with the presentation of the SMCC's annual Sponsorship Marketing Awards.

Conference highlights include:

Keynote Presentation: Kim Skildum-Reid, Director, Power Sponsorship, Sydney, Australia

Kim Skildum-Reid is unquestionably one of our industry's most influential thought leaders. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans for her books, industry-leading blog, white papers, and media contributions.

She is co-author of #1 industry bestseller, The Sponsorship Seeker's Toolkit, author of The Ambush Marketing Toolkit and new book, The Corporate Sponsorship Toolkit (2012). Her white paper, "Last Generation Sponsorship" has been downloaded over 600,000 times, and reprinted countless times in eight languages (so far).

Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.

She brings her boundless energy, creativity, and expertise to blue chip consulting and training clients on six continents. These clients include Target Stores, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Research in Motion, and many more.

Kim is now based in Sydney, Australia, but grew up on the north shore of Lake Superior, just over the border from Thunder Bay.

Her keynote presentation, titled “Cleverage: The Game Outside the Game,” will cover:

Adjusting your focal point: Finding the big opportunities you're probably missing now
Why great sponsorships are driven by clarity, generosity and fearlessness
How creativity and buy-in are much more important to your results than money
Thinking like an ambusher

Other program highlights include:

Trailblazing with Movember, a case study presentation by Pete Bombaci of Movember Canada
Global activation trends (with a glimpse to the future), by Jeremy Edwards of Activative, the UK's leader in activation intelligence and insights
First results of the 2012 Canadian Sponsorship Landscape Study, presented by Norm O'Reilly of the University of Ottawa