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May 24, 2017 NHL and Scotiabank Announce Multi-Year Partnership Renewal
New deal builds on robust decade-long partnership.  Read more here. 
February 8, 2017 Nationwide renews NFL sponsorship
The National Football League (NFL) has renewed its partnership with Columbus, Ohio-based insurance firm Nationwide. Read more here. 
February 8, 2017 Ads on uniforms about more than just cash
Teams are no longer happy auctioning jersey space to the highest bidder. Kit deals now part of deeper partnerships. Read more here. 
January 27, 2017 Budweiser, Team USA to end sponsorship deal after 33 years
COLORADO SPRINGS, Colo. -- The U.S. Olympic team is in search of a new beer sponsor, after the makers of Budweiser decided not to renew a deal that had been in place since 1984. Read More
January 11, 2017 NHL AND MITSUBISHI ELECTRIC SALES CANADA INC. ANNOUNCE MULTI-YEAR PARTNERSHIP
TORONTO (January 10, 2017) – Mitsubishi Electric Sales Canada Inc. (Mitsubishi Electric) has signed a multi-year corporate marketing agreement with the National Hockey League (NHL®) to become the official...
January 6, 2017 ESSO EXTENDS COMMITMENT TO HOCKEY CANADA THROUGH 2024
TORONTO, Ont. – Imperial’s Esso brand has renewed its premier partnership with Hockey Canada and extended the company’s commitment to Canada’s game through the 2023-24 season. Read More
January 5, 2017 Whistler Blackcomb REcognizes TOP PARTNERS IN Fifth ANNUAL PARTNER MARKETING AWARDS
WHISTLER, BC, December 15, 2016 –Monster Energy, Clif Bar, GORE-TEX® Products, GMC, GoPro, DC Shoes and Oakley were awarded top marks at Whistler Blackcomb’s Fifth Annual Partner Marketing Awards...
January 5, 2017 S&E Sponsorship's 2016 Year in Review
The past year has been one of the most productive on record for the S&E team both in the results of our business and in the delivery of leading insights to the industry. We are proud to introduce our...
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