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SMCC Vancouver Engage Conference

February 25, 2016, 1:00 - 6:00 PM

 

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THE BASICS

Date: Thursday, February 25th, 2016
Time: 1:00PM - 6:00PM PST
Location: Simon Fraser University Morris J. Wosk Centre for Dialogue - Asia Pacific Hall [map]

THE DETAILS

Here is your chance to learn from, and mingle with the brightest, and most experienced minds in the marketing, sponsorship and event industry in Canada.

Agenda will touch upon key aspects of effective sponsorship marketing while using real-world case studies (and the minds behinds the scenes) such as the Vancouver 2010 Olympic Games, Squamish Valley Music Festival, Sportsnet and the NHL, Crankworx, Vancouver Whitecaps, Honda Celebration of Light and more.


ENCOUNTER - SPONSORSHIP TODAY

What is sponsorship? Discover the basics of how strategically aligned partnerships have grown to become a valuable component of the modern-day marketing mix, and the trends that are making sponsorship more important than ever.

FEATURING

  • Bart Given, Managing Director, TORQUE Strategies, & SMCC Vancouver Chapter Chair

BUILD - BUILDING TRUE PARTNERSHIPS

Learn from the industry's best deal makers working with both properties and brands, as they share best practice process for selecting and targeting partners, from pitch to negotiation.

FEATURING

  • Garnet Nelson, Managing Director, Score Marketing Inc.
  • Andrea J. Shaw, Founder & Managing Partner of TwentyTen Group and TORQUE Strategies
  • Bill Cooper, CEO, HSBC Canada Seven
  • Brad Pennefather, Senior Director, Sales and Marketing, Vancouver Canucks
  • Rick Ramsbottom, Vice President, Sponsorship Sales and Partnership Services, Toronto 2015 Pan/Parapan American Games Organizing Committee

ENGAGE - BRINGING PARTNERSHIPS TO LIFE

You've secured a sponsorship deal. Now what? Learn from some of Vancouver’s top brands about the key elements that will ensure your partnership is a success, including appropriate investment ratios, multi-layered consumer experiences, meaningful engagement, and more.

FEATURING

  • Nicholas Cartmell, Senior Director, Government Relations, Strategic Initiatives & Partnerships, TELUS
  • Ben Yip, Senior Manager, Sponsorships, Western Region, Rogers Communications
  • Sarah Simpson, Sponsorship Specialist, MEC
  • Bianca Knop, Founder, Wildfire Experiential and Events

VALIDATE - MEASUREMENT & REPORTING

You executed your plan. But did it work? Hear from the best on how to evaluate the success of partnerships – delivering return on investment and objectives. Learn what measurement and reporting tactics can help in defining the return on investment for all parties, and build long-term sustainable partnerships.

FEATURING

  • Derek Mager, Managing Director, Data Jungle
  • Janet Battle, Director, Partnership Marketing at Vancouver Whitecaps FC
  • Shane Beharry, Manager, Integrated Sponsorship Sales, Sportsnet
  • Kelly Thorpe, Founder, Wildfire Experiential & Events
  • Kelly Fawcett, Director, Sponsorship Strategy, TELUS

CONNECT - BUILDING COMMUNITY AND CULTURE

Building meaningful connections with your consumer is essential to the brand loyalty equation. Learn from our experts how to develop an authentic culture, tap into lifestyle and nurture brand loyalty to drive results.

FEATURING

  • Paul Runnals, Executive Producer, Squamish Valley Music Festival & Brand Live
  • Darren Kinnaird, General Manager, Crankworx Events Inc.
  • Allison Forsyth, Director, Community & Brand, Lululemon

THE COST

SMCC Members: $100 + GST
Non-Members: $150 + GST
Students: $75 + GST

 

Questions? Please email Dela Kumapley.

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