The Sponsorship Marketing Awards (SMAs) recognize companies that have maximized their investments in sponsorship marketing by developing creative leveraging strategies that meet business objectives.
The SMAs are open to any company or organization that uses sponsorship marketing to further its goals in Canada. Entries are accepted in either English or French (accompanied by an English translation).
To be eligible for the 2014 SMAs, cases must have taken place within the past 36 months (January 2011 - January 2014). The deadline for entries is Friday, February 21, 2014 at 11:59 pm EST.
For more SMA information, 2014 entry forms and file upload details, please visit the Sponsorship Marketing Awards website at http://sma.adbeast.com/.
To see the winning cases from the 2013 Sponsorship Marketing Awards, please visit our YouTube page:
Thursday, February 27, 2014
7:30am - 9:00am
Flames Central, 219 8 Ave SW, Calgary, AB T2P 7N2 [map]
(Continental breakfast will be provided)
Manifesto Sport Management
IPC Governing Board Representative
Canadian Paralympic Committee
Canada is experiencing an unprecedented level of success at this year's 2014 Sochi Olympic Winter Games, which can be traced to our athletes' strong performances in Vancouver. But what about the investment made by Canadian Olympic Committee sponsors and the strong pre-Olympic marketing campaigns launched for Sochi? How did that impact our results? What motivated corporate Canada to invest and activate at the Olympics? We'll review which brands won the Games and which athletes' stories will continue to resonate with Canadians. Looking ahead, how will the Canadian Paralympic team members keep the momentum going? How do their sponsor's marketing campaigns compare to that of the Olympic teams? We're excited to hear both Russell and Patrick's thoughts and insights.
RSVP to this event by Monday, February 24th
* This event is open to all SMCC members. Non-members will be charged a fee of $50/person to attend
Membership inquiries for the SMCC can be directed to: Christina Campo at .
Thank you for joining our industry experts as they came together to share their insights and perspective on how sponsors and properties alike can leverage the learning opportunities of 2013 into best-in-class sponsorship programs in 2014 and beyond.
Mark your calendars for the next Breakfast Forum on March 26th as well as for the Conference and Sponsorship Marketing Awards on April 29th.
With major global events like the Sochi Winter Olympics and the FIFA World Cup in Rio, 2014 will see unparalleled levels of spending and sponsor activity. However, the excitement of 2014 is not restricted to international events: from the lead-in to the 2015 Toronto Pan Am Games to the resurgence of Canada’s relevance on the basketball world stage, there are a number of exciting domestic opportunities that will make 2014 a year to remember for sponsors and properties alike. Additionally, we'll need to be aware of landscape changes within the Arts & Culture sector in order to fully capitalize.
Bonnie Hillman has over 25 years experience in communications, public relations, strategic planning, and sponsorship in New York and Toronto. Working on both the cultural and agency side of the table, Bonnie has worked for BBDO, The Asia Society (a New York cultural centre), the Ontario Science Centre, and the advertising firm Communiqué, where she served as Vice President, Corporate Communications. After working in a senior management role at A&C, Bonnie purchased the company from its founder, Nina Wright, in January 2004. Since then, A&C has included influencer communications, digital, social media innovative partnerships to the service offering.
As President of A&C, Bonnie consults on most major A&C projects and clients. Bonnie has served on the Board of Directors of The Evergreen Foundation, The Mabin School, the Ontario Science Centre and is currently a Board member of MOCCA and Friendship in Action.
Jana Masiewich is an innovative, integrated marketing strategist with a passion for changing the world through ground-breaking ideas. Working on both the sponsor and agency side of the business, Jana has over 10 years of experience working with brands at the forefront of the Canadian sponsorship landscape, including Scotiabank, General Motors, HBC, Coca-Cola and dozens of sports, media and entertainment properties. She has held positions at Scotiabank, MacLaren Momentum, TrojanOne, Molson Sports & Entertainment and IMG Canada.
As Director, Lifestyle Marketing at TEN81 Lifestyle Inc., Jana leads strategic concept development for the agency, helping brands put people first to solve real-world problems that build authentic and empowering relationships with their consumers and employees.
As Vice-President & General Manager of NBA Canada, Dan Mackenzie is responsible for the development and growth of the NBA's Canadian business through the platforms of television, digital media, marketing partnerships, licensing & merchandising, and events. Dan leads the NBA's relationship with the Toronto Raptors, given their unique position as the lone NBA team in Canada. Dan is also responsible for developing relationships with key constituents that will help grow the popularity of basketball and the NBA in Canada.
Dan began his career at NBA Canada in 1998 and spent five years managing NBA Canada's event properties and basketball development initiatives. In 2003, Dan moved to Paris to project lead the NBA Europe Games, an exhibition series that featured the San Antonio Spurs and the Memphis Grizzlies playing games in Paris and Barcelona. From Europe, Dan moved to TSN to be the Senior Marketing Manager for the sports specialty channel. In 2005, Dan returned to the Canadian office where he assumed the role of Director of Marketing. In 2007 he was promoted to General Manager and in January, 2011 was promoted to Vice-President & General Manager.
Dan holds a Bachelor of Commerce degree from McMaster University, a Bachelor of Education degree from Brock University and is a graduate of the Sport and Event Marketing program from George Brown College in Toronto.
Dan is an active member of the community and has sat on volunteer committees for Special Olympics Canada's Sports Celebrity Festival and is the current chair of the Sponsorship Marketing Council of Canada (SMCC). Dan is also the co-chair of the Canadian sports marketing industry's respected Five to Watch event, a celebration of leadership in Canadian sport business in support of his alma mater, George Brown College
Matthew Logue is currently the Vice President of Strategy and a Partner at S&E Sponsorship Group Inc., one of Canada’s leading sponsorship agencies. In his role, Matthew provides strategic counsel and guidance to Tier-1 brands on the development and management of their sponsorship investment and activation strategies. At S&E, Matthew plays an integral role in the development and day-to-day management of the company, leading the agency’s branding and marketing efforts. Matthew is also an active member of his industry community, most notably in his involvement on the Sponsorship Marketing Council of Canada’s Education committee and as a frequent contributor to media outlets such as BNN, Sports Business Journal, Marketing Magazine, and the Toronto Star for expert opinion on sponsorship and the business of sports. Prior to joining S&E, Matthew worked at Maple Leaf Foods as part of their Management Trainee program, taking on roles in marketing, sales, finance and production.
Beyond his career, Matthew is a volunteer at Toronto’s Hassle Free Clinic, Canada’s largest Sexual Health Clinic.
Wednesday, January 22, 2014
8:00 to 10:00 am
Real Sports Bar & Grill
To register for SMCC events, please contact Carly Ekstein at or by phone at 647.748.3615 x 222.
The SMCC is a member-based organization whose members are corporations. However, we do accept non-member attendees at Breakfast Forums for $50+HST per event.
Stay up to speed on the latest industry buzz with Sponsorship Soup. Tyler Mazereeuw presents a roundup of sponsorship industry highlights from around the world.
Submissions or suggestions for content are welcome at .
Membership is open to advertisers, marketing communications agencies, consultants and suppliers plus owners of sponsorship properties.
For more information about the Sponsorship Marketing Council of Canada, please email .